Tumblr — something we’ve always wanted

More than 100 million blogs will be online in 2007. The count continues to double every 5.5 months. About half of the blogs created are ever maintained after being created. And fewer than 15% of blogs are updated at least once a week. (Technorati)

That’s still gobs of great blogs out there. Blogging is great. Our company has started blogging to communicate with our customers. Tools like Movable Type and WordPress offer a shit-ton of features that we can barely figure out what to do with.

But for so many of us, it’s work. It’s a commitment, and it doesn’t really get good until you have readers. And your friends don’t really care until it starts getting good. And the form isn’t always so friendly either. The good bloggers are meticulous in their linking, images, credits, and formatting. Comments need to be moderated. Et cetera.

It’s quite like editing your school newspaper. And that’s just what the form is so brilliant for! Publishing has moved online. Just look at the terrifically addictive things coming out of WebLogs Inc. and the Gawker Network. But it’s just that — Publishing.

Last year, a site called project.ioni.st showed us a completely different form. A form with a different focus:


The long editorials with meticulously formatted links and images we were used to seeing on blogs seemed absent. All of the editors’ thoughts, creations, experiences, and discoveries poured down the screen. It was like flipping through the scrapbook of a like-minded person we had never met.

The editors seemed to post with zero obligations. Anything neat they came across went up. Little or no commentary was needed. The only context was the author. How absolutely beautiful.


A tumblelog isn’t better than a blog. It’s not a replacement. But we’re certain it will be a fabulous alternative to the 90% of web users who don’t care to maintain a blog.

It’s something we knew we wanted the moment we laid eyes on it. Something we were even inspired to build.

Yeah, it’s still a blog. But it’s a new philosophy. It’s free of noise, requirements, and commitments. And it’s finally here.

27 responses to “Tumblr — something we’ve always wanted

  1. Damn you guys for not only making what I myself wanted to make but for getting it absolutely right.


  2. I’ved used Livejournal for yrs. And that’s okay. But this?

    This is prezactly what so many of us were looking for. Thank you three times for providing this service.

    With utmost and profound gratitude,
    China O’Queen

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