Simply – all the CMSy stuff it comes with. Blogs are an awesome platform. WordPress lets our entire staff contribute to the same blog, maintain tags and slugs, save and give feedback on drafts, upload and store media, back and forward publish posts, group our archive by month, lets our audience comment, lists trackbacks, et cetera, et cetera. It’s awesome! Blogs rock! But we knew this. WordPress is the perfect way for a business like ours to communicate with our audience.
Last year, a site called project.ioni.st showed us a completely different form. The long editorials with meticulously formatted links and images we were used to seeing on blogs seemed absent. All of the editors’ thoughts, creations, experiences, and discoveries poured down the screen. It was like flipping through the scrapbook of a like-minded person we had never met.
The editors seemed to post with zero obligations. Anything neat they came across went up. Little or no commentary was needed. The only context was the author. How absolutely beautiful.
After giving up on more blogs than I could count, I had finally found the perfect way to share myself on the web. And here I am five-months later with David’s Log. My friends read it since it’s so easy to digest, and it’s a joy to post knowing they’re reading.
And unlike any blog I’ve ever tried to maintain in the past, it’s never an obligation. I never feel compelled to sit down and editorialize on my day. Instead, I’m addicted to my “Share on Tumblr” bookmarklet. Anything neat I find or create goes up.
Yeah, it’s still a blog. But it’s a new philosophy. It’s free of noise, requirements, and commitments. And it’s finally here.